SM Mall of Asia's annual Grand Mascot Parade enchants with over 200 characters

A New Year’s Day spectacle for the whole family.

SM Mall of Asia (MOA) ushered in the New Year with an unparalleled display of festive grandeur, hosting the highly anticipated Grand Mascot Parade on January 1. Over 200 mascots and performers, witnessed by a captivated crowd of over 130,000, transformed SM MOA into a dynamic playground of entertainment.

The giants take over Seaside Boulevard as Bailey the Beagle, Sola the Panda, and Mimi the Cat lead the Grand Mascot Parade at SM Mall of Asia.

Momo the Dog and Benny the Bunny, two of SM Mall of Asia’s mascots, make an appearance at the Grand Mascot Parade.

The festivities commence with a breathtaking spectacle of giant inflatables lining Seaside Boulevard, setting the stage for the magnificent parade. Beloved mascots like Mimi the Cat, Momo the Dog, Benny the Bunny, and Bailey the Beagle from SM MOA, alongside charming Sola the Panda from SM Southmall, stood tall, creating a whimsical atmosphere perfect for photo opportunities.

Over 200 mascots and performers fill the streets of SM Mall of Asia, making the Grand Mascot Parade an unforgettable spectacle.

Iconic characters parade through the SM Mall of Asia, captivating audiences of all ages.

Play-Doh pals dance down Seaside Boulevard at the Grand Mascot Parade.

The heart of the celebration was undoubtedly the Grand Mascot Parade itself. A lively procession of iconic characters, including beloved animated figures and popular brand mascots like those from Toy Kingdom, marched through the mall, captivating the hearts of young and old. This was no ordinary parade; it was a visual feast of larger-than-life characters, surpassing any other parade hosted by any other mall.

Mallgoers of all ages and nationalities come together to celebrate the exciting Grand Mascot Parade at SM Mall of Asia. 

The Grand Finale culminated at Seaside Boulevard with an electrifying showcase of over 200 mascots and performers. The SM MOA Royal Marching Band, joined by guest marching bands, filled the air with music and excitement. The mascots continued to entertain the crowd with their playful antics, ensuring a non-stop flow of fun.

The SM Mall of Asia Royal Marching Band spread smiles and spark imaginations at the Parade.

A highlight of the day was the exclusive meet-and-greet session where children and adults alike had the opportunity to interact with their favorite mascots, creating lasting memories.

The SM Super Pets Club mascots, Maki, Shasha, Matty, and Sera, are a hit at the meet and greet.

The SM Mall of Asia Music Hall comes alive with over 200 mascots and performers during the meet and greet.

The grand finale was a breathtaking fireworks display that painted the night sky with a kaleidoscope of colors, bringing the festivities to a spectacular close. This awe-inspiring show left everyone with a lasting memory of a truly unforgettable New Year's Day celebration.

The Jollibee Squad lights up the night with a spectacular fireworks display in the background.

The SM MOA Grand Mascot Parade proved to be a resounding success, showcasing the power of entertainment to bring joy and laughter to the community.